Pulseboard Mark Tauber Real Estate
Weekly marketing analytics · Apr 5 Apr 19, 2026 (14 days)
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WinnerGoogle Business Profile is doing the heavy lifting. 52 direction requests and 47 website clicks from Google in 14 days 81 total map/search impressions. Mobile Maps alone drove 51 of those 81 impressions (63%). Your local-search presence is healthier than your social-media footprint.
BreakoutThe Apr 9 Andrew Carnegie quote post hit 51 FB impressions 6× the week's average. Short, aphoristic posts outperformed long blog promos and home-care tips. Try 1 2 more quote-format posts next week.
Flat engagementInstagram: 0 saves, 0 shares, 0 comments across all 4 posts. Reach is respectable (94 total), but nothing drove a "save this" or "send to a friend" reaction. Static-image-only format is plateauing.
UnderperformerThe Apr 15 "Stage it for Success" FB post reached only 8 accounts lowest of the week. Luxury staging hook isn't landing on Facebook organic. Reallocate that angle to Instagram carousels or LinkedIn where attorneys/affluent buyers live.
DormantLinkedIn is at zero 4 posts, all share_count=0, all categorized "media". The Wills-and-Trusts attorney referral strategy isn't getting amplification from the feed. Shift to DM outreach + longer text posts without media.
SEO quietOnly 1 Search Console impression ("mark tauber", position 9, 0 clicks) in 14 days. Either GSC backfill is lagging or branded search is unusually flat. Worth a manual check at search.google.com/search-console this week.
Data gapGA4 returned 0 rows for the window. Windsor connector appears to be backfilling or the property ID needs re-auth next run will re-verify. All other connectors reported normally.
Recommended Content Angles Week of Apr 20
1. Quote-format FB posts (2×). The Carnegie post was 6× your average. Try one quote on wealth-building + one on patience/long-term ownership, both tied back to Peninsula market timing.
2. Replace "home-care tips" with Peninsula market-data posts. "Cleaning" and "staging" tips are commodity content. Your edge is Burlingame/San Mateo market stats that's what makes buyers save and send.
3. Test a Reel on Instagram. 4 static images, 0 saves, 0 shares. A 20-second walking-through-a-listing Reel will almost certainly outperform another graphic.
4. Add a tag-a-friend CTA on Instagram. "Tag someone shopping Burlingame this spring" the only reliable way to push shares above zero when reach is stuck at 12 30 per post.
5. LinkedIn: pivot to DM outreach + long-form text. Feed posts with media are getting zero amplification. Direct messages to saved-search attorneys will produce more pipeline this week than more posts.
Weekly KPI Snapshot
GBP Direction Requests
52
Highest-intent local signal
GBP Website Clicks
47
Clicks from Google to site
GBP Map/Search Impressions
81
63% mobile maps
Facebook Impressions
88
4 posts · avg 22/post
Instagram Reach
94
4 posts · 5 likes total
LinkedIn Shares
0
4 posts · 0 amplification
GSC Impressions
1
Branded only, 0 clicks
GA4 Sessions
No data returned (backfill)
Google Business Profile
Daily Impressions by Surface
Actions Taken (14-day)
| Direction requests | 52 |
| Website clicks | 47 |
| Call clicks | 0 |
| Mobile maps impressions | 51 |
| Desktop search impressions | 11 |
| Desktop maps impressions | 10 |
| Mobile search impressions | 9 |
Direction requests are the highest-intent signal GBP exposes someone about to drive somewhere to see you. 52 in 14 days = healthy local pull.
Facebook Organic Posts
| Date | Caption | Impr. | Likes | Clicks |
|---|
Instagram Posts
| Date | Type | Caption | Reach | Likes | Saves |
|---|
LinkedIn Organic
| Date | Media Category | Shares |
|---|
LinkedIn's API exposes only share_count and media category limited by the platform. Every post this week: 0 shares.
Search Console
| Date | Query | Impr. | Clicks | Position |
|---|---|---|---|---|
| 2026-04-16 | mark tauber | 1 | 0 | 9 |
Only 1 indexed query in 14 days. Suspect backfill lag recommend checking GSC directly this week.